Website Design & Development for Marketing - Rangashree Academy
Rangashree Academy is a renowned arts school in Bangalore, India, offering classes and certified courses in traditional Indian dance and music. This project involved creating a static website to showcase the institute's faculty, students, and performances while providing essential information for potential customers. The website serves as a platform for visitors to connect with teachers, enroll in classes, and explore performance galleries.
Aim
Create a website to increase the online presence for Rangashree Academy with a recognizable brand image.
Project Details
Key Contribution
-
Timeline: October 2018 - January 2019
-
Team size: 1
-
Location: Bengaluru, India
-
Visual design and branding
-
Content management
-
Website development
Logo Design
-
The logo was designed to blend the deity Lord Ganesha with the Hindi alphabet "र" (pronounced as 'Ra', as in 'Rangashree') to reflect the institute's cultural roots.
-
The color palette incorporated vibrant hues of pink and violet, inspired by students' attires.
Content Management
-
SEO-Based Content: Detailed introductions of teachers and descriptions of art forms to address common search queries.
-
Key Information Access: Clear presentation of class categories and contact details.
-
Visual Appeal: Inclusion of relevant photos on every page for enhanced engagement.
Website Development
-
Low-code Development: The website was developed using the Wix Website Builder, making it easier to update and maintain the website in the future.
-
Easy Navigation: Header navigation and interconnected pages were added for seamless browsing.
-
Responsive Layout: The mobile layout was also designed to ensure optimal viewing and interaction experiences across various devices and screen sizes.
Feedback
The website design was much appreciated by everyone at the institute.
-
Tracking Interested Candidates: The contact form facilitated easier lead generation and tracking.
-
Increased Enrollments: Clarity on the institute's offerings resulted in increased enrollment in multiple programs.
-
Photo Gallery: Students especially loved having their performance photos easily accessible in one location.
